Frequently Asked Questions


Q. What kind of baked goods do you sell and what is the calorie count?
A. Currently, The Penny Protein Plan sells The Chocolate Chip Oat Square (280 calories for 71g serving size).

Q. What kind of protein is in this baked good?
A. The Chocolate Chip Oat Square uses whole grain, low carb baking flours as a high protein flour alternative and dates as a sugar alternative. In addition, we use whey protein concentrate as a fat free and natural source of protein.. All ingredients are natural.

Q. What are some of the ingredients used in the recipe for The Chocolate Chip Oat Square?
A. The Chocolate Chip Oat Square uses whole grain low carb baking flours as a high protein flour alternative and dates as a sugar alternative. It also uses whey protein powder and egg whites as fat free, protein sources. All ingredients are natural.

Q. What makes them different from other low-fat baked goods in the marketplace?
A. There are a few important points of difference: a. These baked goods contain all-natural ingredients and have a fresh-baked taste. b They are protein-rich, (approximately 2/3rd of a chicken breast) low in carbs and satisfy craving for sweets. Sugary carbohydrates and fats without protein stimulate cravings for more sweets and fats. c They have the protein to carb profile of highly specialized protein bars and protein-rich foods in the form of a traditional baked snack.

Q. How many products are in the line?
A. Currently the Penny Protein Plan offers The Chocolate Chip Oat Square. Additional flavors such as Lemon Crunch and Berry Burst are under development

Q. What makes Penny an expert in this field?
A. Dr. Penny Kendall-Reed is a naturopathic doctor who has been using her nutritional and health expertise on her patients for the past eleven years. When patients asked why it wasn’t available as a book, she put the culmination of five years of research and clinical practice into an easy-to-follow format with recipes and called it The No-Crave Diet , published by Virgin Books Ltd., 2008. The Penny Protein Plan is a result of the interest her protein-rich recipes have generated.

Q. What causes cravings? Isn’t it in our head?
A. Cravings have more to do with the brain being in survival mode. Correcting imbalances of the chemical messengers involved in stress, reward and food cravings, enables you to win back control, so that you no longer have to fight your brain’s desires and wishes to cheat with treats when you are not hungry.

Q. How is protein involved in cravings?
A. Protein slows the delivery of carbohydrates or sugars into the blood stream, thereby decreasing the rate of food conversion into fat and helps you feel satisfied longer. The bigger part is that protein provides amino acids or the ingredients needed to make the chemical messengers that bind into the reward center. These block the craving center in the brain, so that you feel satiated and satisfied without any struggle.

Q. What are some of the tricks outlined in Dr. Penny Kendall-Reed’s book, The No-Crave Diet?
A. Recommendations include: 1. Enjoy sufficient protein at each meal. If possible, eat only three times a day to rev up your metabolism up to 92%. Eating between meals drops this rate back down to 8%. 2. Avoid high fat and high sugary foods that further stimulate food cravings for the rest of the day. 3. Balance each meal of protein with healthy carbohydrates. Balance your workload with stress management techniques like deep breathing or exercise. Balance the desire for sweets during stressful times with Penny Protein Plan foods. Balance – it is the key to success.